Arvind Mahendru joins Group M Interaction as managing partner

Mahendru takes over from Tushar Vyas, who was national director at the digital agency

Arvind Mahendru has joined Interaction, the digital agency of Group M, as managing partner in New Delhi in the first week of December. He replaces Tushar Vyas, who was national director at Interaction.

Commenting on his role at Interaction, Mahendru says, "I will be involved in making digital media more integrated into the overall media planning of all our clients and get more money moving into the digital side of media". He adds that he will also be a part of process of educating both internal partners and clients about the benefits of digital media.

Arvind Mahendru joins Group M Interaction as managing partner

Mahendru was earlier involved in content acquisition as deputy general manager at Bharti Telecom (2005-07). He has managed cable operators and subscription operations at STAR TV (1995-98). He has also worked with Turner International (1999-2002) where he was part of the team which launched HBO channel in India.

Arvind Mahendru

Mahendru has more than 14 years of experience; he started his career in 1993 with pharmaceutical company GlaxoSmithKline(GSK).

Interaction has seen a lot of churn in recent days at both the senior and middle levels. Tushar Vyas and Sanchit Sangha (ex-business director) have joined SureWaves, a media convergence company, as vice-president for business solutions and associate vice-president for business solutions, respectively. Anuj Dahiya, also an ex-business director with Interaction, has joined ValueFirst, a mobile data services company, as its country head.

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