Anindya Banerjee joins Publicis as SCD

By , agencyfaqs!, New Delhi | In Advertising | December 28, 2007
Andy has been in the advertising industry for 12 years and worked with Contract and O&M earlier

Anindya & #BANNER1 & # Banerjee, or Andy, has put in his papers at Contract, where he was creative director. Andy is moving to Publicis India as senior creative director, and he will be in charge of the Nestle and ABN Amro Bank accounts.

Emmanuel Upputuru, national creative director, Publicis, says, "Andy is all set to join us with a vigour that I wish to infuse in the new creative team that is in the process of being put in place."

Andy replaces Deepesh Jha, who, as reported by agencyfaqs! a few weeks ago, moved to Rediff Delhi as creative head on Airtel. Andy will join Publicis on January 7, 2008.

Anindya Banerjee
Andy started his career in Contract in 1995 as a management trainee. In a year, he assumed the role of a copywriter at the agency. In 1997, he was designated senior copywriter and held post in the agency till 2000. In 2000, he stepped out, to join as creative consultant at O&M. In 2005, he relocated to the Delhi branch as associate creative director. In 2006, he left the agency to return to Contract for his second stint- as creative director at the Delhi branch.

Apart from GNIIT, Andy has worked on accounts such as Lenovo (then IBM), Louis Philippe, Allen Solly, Titan, Limca and GlaxoSmithKline. He was part of the team that created the Domino's campaign which had actor Arshad Warsi advertising the Cheese Burst Pizza. He was also instrumental in the recent refurbishment of Dabur Vatika.

Andy has gained recognition for his work on IBM - he won two bronzes, one each in the Outdoor and Direct Mailer category at the APAC AdFest, Bangkok, in 2005. He also bagged a gold at the Emvies for the same campaign that year in the B2B Communication category.

Amar Wadhwa, vice-president, strategic planning, Publicis, is slated to join Cheil Communication as national planning director. In another development, Sujit Das, who was creative director at Publicis, is to move to McCann Bangalore as creative chief on art. With so many people leaving, Publicis is on a hiring spree, busy sprucing up its team.

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