Minitha & #BANNER1 & # Saxena, who has been working with Draft-FCB-Ulka since 1999, has shifted divisions and joined Cogito Consulting, the agency's independent consulting division. She joins Cogito as vice-president. Prior to joining Draft-FCB-Ulka in 1999, Saxena used to work with Lowe. She is a former president of the Advertising Club Madras.
With more than 17 years of experience across diverse product categories covering packaged goods, leisure, retail, automotive and media, Saxena has worked on several strategic initiatives in the area of new product entry strategy, brand positioning strategy, brand equity and brand audit studies, and competitive combat strategy. She holds an MBA from the Indian Institute of Management in Bangalore.
Saxena says, "I am seeking to work in an environment that encourages and provokes me and gives me diversity in experience across industries and in dealing with difficult and complex problems."
Saxena will be a part of the senior management team at Cogito Consulting, a firm that specialises in marketing and brand consulting. Over the years, the company has helped large Indian and global corporations in a variety of marketing initiatives. Cogito Consulting has expertise in market entry strategies, brand architecture and positioning. It has proprietary gaming tools designed to help predict competitive moves and aid marketing and business strategy initiatives.
Cogito Consulting is a part of the IPG Worldwide network, one of the largest marketing services and communications groups in the world.