In and out: Harish Arora back at Dentsu

By , agencyfaqs!, New Delhi | In Advertising | January 03, 2008
Harish Arora, who quit Dentsu Communications Delhi in October 2007, has come back to the agency

Harish & #BANNER1 & # Arora, who quit Dentsu Communications Delhi in October 2007, has come back to the agency. Arora joined Dentsu Communications in February 2003 and was operating as branch head when he quit to pursue a possible career in television and films.

But now he has chosen to come back. He will be part of the national creative team at Dentsu India and report directly to Gullu Sen, vice-chairman and chief creative officer. Sen says, "It is good to have Harry back on the team. He is a very dependable team player and one of the finest creative people of this generation."

Harish Arora
Arora's forte is Hindi copywriting and he was instrumental in creating the HDFC Standard Life 'Sar Utha Ke Jiyo' campaign. He has also worked on Tata Tea and Pan Parag. A seasoned professional with more than 17 years of experience in creative direction, script writing, film production and account management, Arora will be based in Delhi.

Arora says, "It is good to be back at Dentsu. Everybody loves me here, and I love being part of Team Dentsu. Yes, I will hopefully do some work in content development in the days to come, but it will be under the Dentsu banner."

After graduating, Arora spent two years in sales with the DCM Group. Then he obtained a postgraduate diploma in journalism from the YMCA and spent a year working as a freelance journalist for All India Radio. He started his advertising career with an agency called FS Advertising before he moved to Everest Brand Solutions in March 1993 as a copy supervisor. At Everest, he gradually climbed up the ladder to become associate creative director before finally leaving the agency in August 2003. In his 10 years there, he worked on brands such as Dabur, Red & White, National, Maxima watches and Rotomac pens.

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