Partho Sengupta to join BBDO India

As reported by agencyfaqs! a few days ago, Partho Sengupta has put in his papers at Rediffusion DY&R Delhi as creative director. He is to join BBDO India as senior brand design director, primarily looking after the 7Up business.

Pankaj Mridul, chief creative officer of Collage, a specialist design and branding unit of RK Swamy/BBDO, and of BBDO India, says, “We were looking for someone who could do justice to the art for the brand.”

Sengupta joined Rediff’s Delhi branch in September 2006 to oversee the creative work on the non-Airtel brands; three months ago, he joined the Airtel business. He took up advertising as a career 13-14 years ago at Lowe’s (then Lintas’) Kolkata branch. After that, he moved to Bates David Enterprise (then Enterprise Nexus) and then to Mudra. He then did short stints at Saatchi & Saatchi and Euro RSCG. Cheil Communications and Dentsu Marcom followed. Rediff happened after Dentsu.

At Rediff, before joining the Airtel team, Sengupta was looking after Xerox, General Motors and Bacardi. He also worked on Amway’s first commercial.

Through his career, Sengupta has worked on brands such as Samsung, Sony TV and Handycams, McDonald’s, Maruti, Mitsubishi Lancer, Hyundai Santro Xing, Elantra and Sonata, HBO and DT Cinemas. The SBI credit cards campaign is amongst the memorable pieces of work he has done.

Before the launch of BBDO India, BBDO Worldwide, which belongs to the Omnicom Group, existed in India in the form of a joint venture with RK Swamy/BBDO. BBDO India flagged off operations in November 2007 and 7Up was its first win.