Outlook takes stock of market, to launch Profit

By , agencyfaqs!, New Delhi | In Media Publishing | January 17, 2008
The magazine on stock markets will target high net worth investors

The Outlook

Group is getting niche within the business space. After the launch of Outlook Money and Business Outlook, the group is coming out with a third title in the financial space, this time exploring the stock markets. The group is set to launch Outlook Profit, a magazine for high net worth investors, in the last week of February. Outlook Profit will have 26 issues annually and will be priced at Rs 50 per copy.

"Today, the financial space is completely unexplored. There is no investment advisor in the magazine space, leaving a few small players who don't have much reach. With markets pulling a rabbit out of the hat almost every day, I believe this is the perfect time to dedicate a magazine to the country's financial boom," says Maheshwar Peri, president and publisher, Outlook Group.

Maheshwar Peri
The group is quite optimistic about the numbers that the magazine will manage, as more and more people are investing their savings in the stock market and are dependent on brokers or newspapers for advice on investment. "It's quite unbelievable that Reliance Power's IPO is already 20 times over-subscribed and that the company is aiming for 200 times. People who are investing in stocks are our target audience. The space is strong enough to manage us a subscription of four times the circulation of all other stock market magazines currently available in the country," says Peri.

Outlook Profit will start with a print run of 1,50,000 copies, which Peri expects to cool down to 70,000 copies later on. Responding to a query on overlap between the three business titles the group has, he says, "When Business was launched, people asked me the same question. I have the same answer again. Not even a single page in Profit will be repeated in Money or Business. The three magazines are addressing three different issues."

"The magazine will not teach market basics like the other publications do. It will be for hardcore investors who have substantial money to invest in the stock market and treat the stock market as a serious business rather than a hobby," adds Peri.

The magazine already has its editorial team in place, headed by N Mahalaxmi, who was the editor of Smart Investor, Business Standard's Monday pullout.

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