McCann to design creatively for MAAC

By , agencyfaqs!, Mumbai | In Advertising | January 22, 2008
The size of the business is around Rs 10-15 crore

The Maya & #BANNER1 & # Academy of Advanced Cinematics (MAAC), a 3D animation and visual effects training academy, which offers courses in computer graphics, animation and visual effects, has appointed McCann-Erickson as its creative agency. This comes as a part of the restructuring MAAC has effected recently to strengthen its business operations in India and abroad.

Ronald D'Mello, managing director and chief executive officer, MAAC, says, "With the change in the business environment, it is very important to reach out to our audiences strategically. We were on the lookout for an advertising agency that would help us evolve the brand to newer heights and McCann's previous track record really suited us." There was no official pitch process involved, though MAAC did talk to a few other agencies as well.

Ronald D'Mello
MAAC is the education division of Maya Entertainment. Maya Entertainment is essentially a content production company and owns a full-fledged studio. Earlier, the advertising was handled by a lesser known agency called Akshara Advertising.

MAAC is looking at employing all media, with emphasis on print, television and the Internet.

Senior vice-president and general manager, McCann-Erickson Delhi, Debashis Paul, says, "We are really excited about this new account. It's a future-facing brand. McCann is in the process of developing a communication strategy which will address young lives and stress upon creativity." McCann-Erickson has never worked before on an educational institute.