Hughes Communications seeks new agency

Hughes Communications is looking for agency(ies) to handle its creative and media duties

Hughes Communications India is looking for an ad agency for HughesNet Fusion. According to sources, Hughes wants to work with a mid-sized agency.

Amit Bajaj, manager, marketing communications, HughesNet Fusion, says, “As we move into our next stages of growth (2007-10), we are looking for a new ‘marcom’ partner for the entire gamut of marketing communications activities – creative solutions for mass media and below the line, media solutions such as planning and buying, and beyond. The chosen partner will automatically become a preferred vendor for the other divisions of Hughes India for the future.”

TBWA is known to have handled the account two years ago. Since then, Hughes has been working with several small agencies.

The size of the business could not be ascertained.

For the record, Hughes is a global leader in providing broadband satellite networks and services for large enterprises, governments, small businesses and consumers. HughesNet Fusion is the consumer broadband division of Hughes India, and has a network of more than 500 retail centres in more than 200 cities and towns across the country.