afaqs!

Love overflows to the outdoors this February

By , agencyfaqs!, Mumbai | In OOH News | January 25, 2008
Out-Of-Home Media will conduct a month long activity to promote Valentine's Day with love tips and quotes

February & #BANNER1 & # brims over with love and this year, outdoor will add some magic potion to the cauldron of love. Out-Of-Home Media (OOH Media) is planning a month long activity to spread the magic of love.

The idea is to dole out tips, ideas and quotes all through the month of February to highlight Valentine's Day (February 14). OOH Media will celebrate the season of love with special message vignettes - "Love might not make the world go round, but I must admit that it makes the journey worthwhile", for example.

Feng-shui tips
The vignettes are aimed at the youth and will do the rounds at places that are oft visited by them. Though the activity will be carried out pan India, definite spots of display are Mocha, Shopper's Stop, Cinemax, Peninsula Club, Globus, Westside and malls and multiplexes.

OOH Media hasn't associated with any brand as yet, but it is open to associations. Creatives that will run all month have been prepared. Every week, a new creative will be displayed, dwelling on a topic pertaining to love. The brand name will appear in the last frame of the vignette as a five second tag. There is no audience interaction, only a call to action, with an SMS code at the end of the creative so that viewers can subscribe to the tips and quotes on their mobiles.

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