Rao, chief executive officer, India TV, has decided to move on. He remarks, "I have had a fond association with Rajat Sharma and the news television genre. The time I spent with the organisation has been great. It will be very satisfying to see India TV and Rajat Sharma becoming bigger."
Rao is an economics graduate, who spent more than three decades in the advertising industry before he joined India TV in August 2005. During this period, he has been associated with agencies such as McCann Worldgroup, Lintas and O&M.
Rao is likely to announce his future plans in four weeks' time.
Rajat Sharma, chairman, India TV, says, "India TV has achieved the big league in the Hindi News genre in the last one year on the back of innovative news programming and a strong distribution push. A strong team is ready and eager to achieve the next level in sales and branding."