company Mobile-worx has announced a tie-up with Alabot, a mobile applications company, for a natural language search service on mobile, which is supported by advertising.
The Intelligent SMS Search works by recognising search queries in everyday language and then returning search results from a multitude of databases. This includes mobile content, local business directories, and travel, hotel and movie information.
Speaking to agencyfaqs!, Asif Ali, president, Mobile-worx, says that the service is free and no premium SMS charge will be applied (the customer will have to pay for a normal SMS, depending on his operator). "This way, there are no complex keywords to remember. The user can look for information in the language that he uses normally while writing an SMS," he says.
Ali adds, "SMS is the biggest medium in India and it is easy to discover content through it." Currently, the service is being run in a beta or testing phase, and Ali says that the company will monetise it in the next quarter.
Mobile-worx is also developing a content and social networking mobile portal, which Ali says will be launched by the end of March. The intelligent search will be integrated into the portal and will also evolve to include searching for other members on the network.