IPG announces new management structure at Lintas Media Group

By , agencyfaqs!, Mumbai | In Media Planning & Buying | February 01, 2008
This involves revised roles for various key players in the group

IPG's & #BANNER1 & # fully acquired subsidiary, Lintas Media Group (LMG), is out with a revised management structure. At a management meeting, LMG announced plans for its move into the next leg with a new and robust structure and leadership team.

Lynn de Souza, who took over as head of the group in 2004, says, "Lintas Media Group, with its new armoury of best practices and tools from the IPG family, will give clients the ammunition they need to ensure their brands' impact."

Lynn de Souza
The revamped team will lead the newly structured organisation, which is planned around several 'collectives', each organised around effective focus for key clients or regional growth. Accordingly, Sudha Natrajan and NP Sathyamurty have been appointed joint presidents to head 'specific client collectives' and also 'regional collectives' for business in the Southeast and the West, respectively. Premjeet Sodhi has been appointed executive vice-president, with a mandate to head the collectives in the North.

De Souza says, "Lintas Media Group will greatly benefit from this augmented leadership."

The collectives will be further strengthened with a set of five functional 'collaboratives'. These will be the nodal think-tanks that will ensure that all the teams are well equipped with the requisite knowledge requirements for effective service delivery, specifically in tools and technology, buying analytics, planning sciences, emerging media and consumer understanding.

The internal Third Eye awards distribution formed an important highlight of the meeting. These awards are given on the basis of nominations by LMG clients for outstanding performance to outstanding teams and individuals working on their businesses and included awards for the strategy and implementation of the Bingo launch, the ground activation for Maruti at the Twenty20 cricket series, and the enhanced television and print content mileage for Wills Lifestyle Fashion Week.