Why Welspun spun the longest towel in the world

By , agencyfaqs!, Mumbai | In OOH News
Last updated : February 04, 2008
As part of the Republic Day festivities, recently, Welspun put its trademark towel - the longest in the world - out on display at the Ansal Plaza Mall in New Delhi

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and Beyond, the premium brand of Welspun Retail (a speciality retailer in home furnishings), recently displayed the longest towel in the world (source: Limca Book of Records) at the Ansal Plaza Mall in New Delhi.

The towel, which can supposedly wrap around the Qutab Minar five and a half times, weighs 500 kg and is 419 metres long. The towel is woven in the colours of the Indian tricolour (saffron, white and green). This longest, single piece towel was specially designed and manufactured by Welspun.

The tri-colour towel at Ansal Plaza
The towel was wrapped around the exterior façade of Ansal Plaza, with prominent branding to support. The activity took place January 24-31, as a salute to Republic Day on January 26.

This is not the first time that Welspun has displayed this towel as a celebration of freedom; it was first created and displayed on August 15, 2003 (Independence Day), when it was inaugurated by then deputy prime minister and Bharatiya Janata Party leader LK Advani.

Two months ago, the towel was displayed in Mumbai and Bangalore as part of Welspun's Towel Fiesta celebrations. "This helped us attract eyeballs out of curiosity and pushed our sales too," says a Welspun spokesperson.

Dipali Goenka, director, Welspun Retail, claims that Welspun is amongst the largest manufacturers of towels in the world. "What better way to promote the towel than by displaying the tricolour one, in true Made in India spirit?" she asks.

First Published : February 04, 2008
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