and Beyond, the premium brand of Welspun Retail (a speciality retailer in home furnishings), recently displayed the longest towel in the world (source: Limca Book of Records) at the Ansal Plaza Mall in New Delhi.
The towel, which can supposedly wrap around the Qutab Minar five and a half times, weighs 500 kg and is 419 metres long. The towel is woven in the colours of the Indian tricolour (saffron, white and green). This longest, single piece towel was specially designed and manufactured by Welspun.
This is not the first time that Welspun has displayed this towel as a celebration of freedom; it was first created and displayed on August 15, 2003 (Independence Day), when it was inaugurated by then deputy prime minister and Bharatiya Janata Party leader LK Advani.
Two months ago, the towel was displayed in Mumbai and Bangalore as part of Welspun's Towel Fiesta celebrations. "This helped us attract eyeballs out of curiosity and pushed our sales too," says a Welspun spokesperson.
Dipali Goenka, director, Welspun Retail, claims that Welspun is amongst the largest manufacturers of towels in the world. "What better way to promote the towel than by displaying the tricolour one, in true Made in India spirit?" she asks.