Sales Promotions Roundup

By , agencyfaqs!, na | In Advertising | March 12, 2001
Publications, office stationary and consumer durables marketers, were in frenzy last week to grab the attention of consumers

agencyfaqs! News Bureau

Publications were in mad rush last week. Through the HT Read & Sing Contest Hindustan Times was a giving a fab chance to its readers to win a Sansui Home Theatre every day and two free tickets to Scandinavia via SAS every fortnight. This offer was availed of on completing the offer coupon and mailing it to Hindustan Times. This scheme is valid in Delhi and NCR only and till May 1, 2001.

Magna Publishing Co. Ltd was going strong on its promotional efforts to tempt subscribers across the country. On subscribing to all five magazines (Stardust, Society, Savvy, Health, Showtime) for one year and paying Rs 2,400 the subscriber got either a VIP (Pacific 20) worth Rs 2,595 or a Black & Decker Bajaj Dustbuster Model No. HC4305 worth Rs 2250 free. This promo is valid till March 31, 2001. Filmfare continued to rope in buyers with fresh schemes. On buying the Filmfare March issue the buyer got one sample of new Pears oil-clear bathing bar free. This promotion is in Ahmedabad, Bangalore, Baroda, Chennai, Delhi, Hyderabad, Kolkata, Secunderabad and the states of Assam, Bihar, Goa, Kerala, Madhya Pradesh, Maharashtra and all states of Northern India.

The office stationary market was teeming with offers. HP left no stone unturned to woo buyers last week. It was giving a free Integra watch with the purchase of an HP inkjet cartridge. In a similar promotion, on buying an HP laserjet cartridge the buyer got a Duracell Flashlight. This promo is valid up to March 31, 2001 or till stocks last. The other offer was a three-day, two-night holiday to Ooty, Manali, Goa and some other places. This offer was availed of on buying an HP laserjet 6L Pro printer. This promo is valid in Delhi and the NCR till March 31, 2001.

There are more to follow. The company was giving 17 CDs free with 2,50,000 cliparts on buying an 840c HP printer. On buying a deskjet 930c HP printer the buyer got a free digital diary. With the purchase of a deskjet 630c HP printer, the customer got 60 per cent discount on the on black cartridge. All the above offers are valid in North India and till stocks last.

On buying an Epson inkjet cartridge and completing the coupon with it the customer got Rs 150 off on the Epson inkjet cartridge. This offer is valid till March 31, 2001. HCL was giving an accounting software basic version worth Rs 3,390 free with the 1GHz Intel Pentium III processor priced at Rs 43,490. This promo is valid in Mumbai. DishnetDSL had an easy-pay instalment scheme for buyers interested in getting the DishnetDSL connection. The customer had to make a low initial payment and pay the rest in three easy instalments. This limited offer too is valid in Mumbai.

In the 'Gold Rush Hungama' Orient PSPO was giving prizes with every Orient PSPO fan. The bumper prize was one kg of gold. The other prizes included 9,000 gold coins, fabulous cash prizes and lakhs of other exciting prizes. This offer is valid in Delhi till May 31, 2001. In Bangalore on buying an IFB PowerGrill (with Combi-Tec) microwave oven the buyer got a snazzy multi cooker worth Rs 850 free. This offer is till stocks last.

Prestige in the 'Exchange Dhamaka' was giving up to 36 per cent discount on Prestige Pressure Cookers. In the other Dhamaka offer, the company was giving up to 25 per cent off on Prestige Premium non-stick cookware. In yet another offer the company was giving a 42 per cent discount on Prestige pressure cookers and non-stick cookware. This limited stock offer is valid in Delhi, Faridabad and Gurgaon. Philips was offering a free Luxor cosmic ball pen worth Rs 50 with the Philips Essential. This limited stock offer is valid in Kolkata only.

Food and beverages marketers had a couple of good offers. Domino's Pizza had a scrumptious offer for pizza lovers in Delhi. On completing the Do Buy! Do Buy! contest form, two lucky winners had the chance to win a free trip to the Dubai Shopping Festival. This offer is only for a limited period. Britannia was giving a 100-gm pack of Britannia Milk Man butter worth Rs 5 free with the purchase of every Britannia Milk Man cheese singles of 200-gm. This limited stock offer is valid in select cities only.
On buying 10-kg pack of Nature Fresh fortified whole-wheat atta the buyer got an imported knife worth Rs 35 free.

Fanta had a cool offer last week. The Fanta 300-ml bottle has been re-priced at Rs 8. Sprite too pleasantly surprised lime drink takers. The 300-ml Sprite too is now priced at Rs 8. The two limited stock offers are valid in Delhi and NCR only. With every 1.5 lt. of Coca-Cola the consumer got a Britannia Good Day free. This limited stock offer is valid in Delhi and the NCR.

The automotive industry was slightly sluggish in terms of schemes last week. Maruti Udyog was giving a chance to car lovers to win mind-blowing prizes. This scheme was on buying any model of WagonR MAV before March 31, 2001. The first prize was a Mediterranean cruise for two to Athens. The second and third prizes included return tickets for two to Vienna, Austria and 13 exciting holiday packets respectively. This offer is valid in Delhi and NCR, Mumbai, Kolkata, Chennai, Bangalore, Cochin, Hyderabad, Lucknow, Ludhiana, Chandigarh, Pune, Ahmedabad and Guwahati.

SOTC was alluring travellers with free holidays abroad for one every year for the next five years. This offer was availed of on booking any SOTC tour of Europe, USA or Far East. Cox & Kings caught up too. As part of the 'Travel Club Redemption Offer' the company was giving travellers a chance to save up to $ 250 by booking for the Cox & Kings holiday. This offer was open to the first 1,000 customers only.

Marketers of personal care products kept a low profile last week. Park Avenue was busy luring men in Delhi with its share of offers. On the purchase of every 50-ml Musk after- shave lotion worth Rs 79, the buyer got a one 100-gm Musk soap worth Rs 20 free. This is a limited stock offer.