Bhandarkar, who quit Primetime International as its national head in October 2007, plans to add another vertical to his entrepreneurial venture, Nextwave Entertainment. Already comprising three verticals, media (buying and selling), ad film production, and events, Bhandarkar now plans to widen the horizon and begin producing movies as well. Nextwave Entertainment also plans to put in place a complete creative cell to provide indigenous and complete support to clients in ad film making.
An advertising person, Bhandarkar moved away from the industry to join Primetime International in February 2007. He then set up Nextwave Entertainment along with his partner, Johnwin Manavalan. However, he still functions as an advisor for Primetime International.
Prior to joining Primetime, Bhandarkar used to work with Euro RSCG. He started his career in 1992 as an account executive in Market Missionaries, an ad agency in Nagpur. He then shifted to marketing at the Navbharat Group of Publications in 1995, where he looked after West India.
Four years later, Bhandarkar moved on to a production house, Padmalaya Telefilms, in Delhi. He joined Hakuhodo Percept in 2001 before moving on to Euro RSCG. In his 15 year career, he has worked on brands such as SET Max, Dainik Bhaskar, Air France, Golden Tobacco Corporation (GTC), Bharat Petroleum, Vichy Laboratories (a part of L'Oreal), Voltas air-conditioners, Sharp Corporation (the durables brand), Hero Honda and Konica Minolta.