Webdunia launches personalised pages, My Webdunia

Webdunia, the web portal that can be accessed in nine Indian languages, has launched My Webdunia in beta. My Webdunia is a personalised page on which users can blog in Indian languages and add content such as videos, photos and RSS feeds from other websites, polls and discussion boards.

In a conversation with agencyfaqs!, Webdunia’s president and chief operating officer, Pankaj Jain, says, “It’s a platform where users can create a portal on which they can have different channels and content, and invite other users. MyWebdunia will have more features launching every month.” Jain adds that though the response to Hindi blogs has been good, the other languages are yet to take off.

My Webdunia pages have banner ads playing on them currently, but Jain says that there is a possibility of giving users a share of the revenue from advertising on their pages.

The nine portals of Webdunia have combined page views of about 80 million a month, claims Jain, and about 50 per cent of this traffic goes to the Hindi portal.

Webdunia has already developed mobile applications such as Dainik Samachar’s news updates in Hindi and a Lakshmi Puja application which provides religious information.

The company recently launched a television commercial and plans to follow it up with an on-ground and radio campaign.

Read the full interview here.