RP Singh promoted as associate director in Shanghai

By , agencyfaqs!, New Delhi | In Digital | February 20, 2008
Singh has been transferred to Mindshare Interaction in China, where he will handle clients such as Nike, Unilever and Ford

RP & #BANNER1 & # Singh, who was business manager at the Delhi office of Mindshare Interaction, the digital agency of GroupM, has been promoted as associate director and posted at the agency's Shanghai office.

Singh will report to Meg Wu, who is head of Mindshare Interaction in China. He will handle clients such as Nike, Unilever, Ford, Yum! and Lufthansa.

RP Singh
Singh says, "China is a huge Internet market with more than 160 million subscribers, which is roughly four times that of India. Its gaming and animation market is gaining importance in the international digital arena. It will be really interesting to see how local portals there have emerged as leaders in their respective genres. I am looking forward to this challenge and hope to apply some learning from the Indian market there."

Singh started his career in 2001 with King Infotech Software Solutions, a software development company. A year later, he went off to study for an MBA. In 2004, he joined StudioSmile as a project consultant. He moved to GroupM in March 2005, when Interaction was just being set up.