TV services company Hathway has chosen the NDS XTV Digital Video Recorder (DVR) technology to launch India's first cable DVR (Digital Video Recorder), a move which will dramatically enhance the viewing experience for its subscribers. NDS provides technology solutions for digital pay TV. The new XTV DVR solution will be deployed during 2008, and will give subscribers ultimate control over what they watch and when they watch it.
In partnership with NDS, Hathway hopes to deliver a combination of broadcast and on-demand digital television to Indian cable subscribers. The NDS XTV DVR solution offers subscribers user functionality now and in the future with the ability to support advanced features and future services, including series linked television shows and push video on demand.
The reason behind this deal is simple: Hathway's vision is to be a single point access provider, bringing the converged world of information, entertainment and services into the home and the workplace.
K Jayaraman, managing director and chief executive officer, Hathway, says, "We want to transform the way consumers receive information and entertainment. The launch of NDS' XTV DVR services is part of our ongoing strategy to offer consumers in India competitive pay television services."
For the record, the NDS Group, a majority owned subsidiary of News Corporation, supplies open end-to-end digital technology and services to digital pay television platform operators and content providers.