Jindal SAW has signed on Grey Worldwide as its creative partner. Part of the US$6 billion Jindal Group, Jindal SAW is preparing to expand its horizons and unleash new areas of growth. The agency won the business following a multi-agency pitch in which four agencies participated.
The agency's Delhi branch will handle the business. Rupam Ganguly, vice-president, Grey Worldwide India, says, "This is a substantial win for us. We are extremely excited to be associated with the Jindal Group."
Jindal SAW has a diversified business model. It manufactures large diameter submerged arc welded pipes, spiral pipes and bends for the energy transportation sector. The company recently secured the Cairn Energy contract for supply of pipes covering 600 kilometres, worth $200 million. Jindal SAW also provides value added products and services such as anti-corrosion coatings for pipe and bends, induction bends and connector casings.