Jindal SAW gets Grey to talk about its growth

By , agencyfaqs!, New Delhi | In Advertising
Last updated : September 25, 2014 04:04 PM
Following a multi-agency pitch, Jindal SAW has awarded Grey Worldwide the creative duties for its upcoming communication plan, which will be focused on consumers, institutions and government bodies

Pipe maker

Jindal SAW has signed on Grey Worldwide as its creative partner. Part of the US$6 billion Jindal Group, Jindal SAW is preparing to expand its horizons and unleash new areas of growth. The agency won the business following a multi-agency pitch in which four agencies participated.

A spokesperson from Jindal SAW has confirmed the development. Currently, Jindal SAW is evaluating options to roll out new ventures. It has already bagged some major projects, but it is keeping quiet about these because of some government restrictions.

The agency's Delhi branch will handle the business. Rupam Ganguly, vice-president, Grey Worldwide India, says, "This is a substantial win for us. We are extremely excited to be associated with the Jindal Group."

Jindal SAW has a diversified business model. It manufactures large diameter submerged arc welded pipes, spiral pipes and bends for the energy transportation sector. The company recently secured the Cairn Energy contract for supply of pipes covering 600 kilometres, worth $200 million. Jindal SAW also provides value added products and services such as anti-corrosion coatings for pipe and bends, induction bends and connector casings.

First Published : September 25, 2014 04:04 PM
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