ESPN STAR & #BANNER1 & # Sports (ESS) announced its new seven year contract for the Australian Open covering cable and satellite, IPTV, DTH and terrestrial rights, till 2014. ESS and Tennis Australia have also agreed to collaborate on new media platforms such as mobile telephony and the Internet.
The new contract gives ESS rights for the entire territory, including China, for 2008. Beginning 2009, the rights will cover 23 countries across South Asia, Southeast Asia and North Asia, excluding China.
Steve Wood, chief executive officer, Tennis Australia, says, "The new deal marks a new chapter in a very strong relationship with ESPN STAR Sports. We appreciate, in particular, how well ESS has continued to promote the event and contributed to raising the popularity of the Australian Open across Asia. We look forward to continuing that growth with ESS' support."
ESS will continue to support the Australian Open match coverage with comprehensive presentation packages, including daily highlights, news and analysis and behind the scene peeks at the tournament.
The latest acquisition adds to a stellar list of the world's top tennis events already airing on the ESS network, including the Wimbledon throughout Asia, the French Open in South Asia, the ATP Masters Series, which comprises 10 of the best tennis tournaments outside of the Grand Slams, and the Hyundai Hopman Cup, the ITF official international mixed teams competition.