MAA Bozell gets a new head in Bangalore

By , agencyfaqs!, Mumbai | In Advertising | February 27, 2008
MAA Communications Bozell has appointed Balakrishnan B head of its Bangalore branch

MAA & #BANNER1 & # Communications Bozell has appointed Balakrishnan B head of its Bangalore branch. His role as branch head implies that Balakrishnan will also spearhead new business initiatives and be responsible for adding to the client portfolio. Balakrishnan moves in from Lowe Bangalore, where he was director of brand services.

With more than 16 years of experience in advertising, brand development, public relations and corporate communications across industry segments, Balakrishnan began his career with Clea Advertising and Marketing and then worked with agencies such as Everest Brand Solutions (Bangalore), Cedilla Communications (Chennai) and Lowe (Chennai). His CV includes experience in marketing and communications with companies such as Apex Press and Publishing (Muscat), ILI Technologies (Bangalore) and Asian Sources Media Group.

Bunty Peerbhoy
Some of the key brands he has handled include Britannia, RMZ Group, MRF Tyres, Coca-Cola (activations), Ozone Goup, Thai Airways, Centurion Bank, Panasonic (office automation products), Maintech IBM, Titan watches and BPL Electronics.

"The MAA Group believes in empowering their people and I'm experiencing it first hand," says Balakrishnan. His future plans will include achieving client delight with the existing clientele in order to grow twofold by the end of the year.

Bunty Peerbhoy, chairman, MAA Group, says, "To succeed in our vision, we were looking for a person who not only had the skills, but would also fit into our culture and meet our expectations. We found that in Bala."