The agency has bagged the creative duties for two of UTV's channels, including the recently launched Hindi movie channel
V&S & #BANNER1 & # Broadcasting, a sister concern of UTV Broadcasting, recently launched its Hindi movie channel, UTV Movies. Following a multi-agency pitch, RK Swamy/BBDO has been hired to handle the creative duties for the channel. MPG is the media agency. Beginning March, the channel will unleash an aggressive marketing campaign to establish itself as a brand.
RK Swamy/BBDO will also handle the duties for V&S' other soon to be launched channel. Sunil Kukretti, vice-president, RK Swamy/BBDO Delhi, who confirmed the development, refused to divulge any information about the genre of the new channel. However, it is well known that V&S Broadcasting plans to launch four channels in the coming months; of these, the world movies channel and the Hindi movies channel have been launched. All the channels will be launched under the Variety and Specialty (V&S) portfolio. Also in the line-up are two Hindi speciality channels dedicated to crime and the supernatural.
Kukretti says, "An extensive marketing campaign has been planned for UTV Movies. The client still hasn't given us a brief for the other channel."