Petroleum Corp. Ltd (HPCL) has called for a creative pitch and is currently looking at a creative partner to handle all its communication needs. HPCL has earmarked Rs 40 crore as its ad spend for the coming year.
Currently, the creative duties are split between JWT, Mudra and O&M. It is not clear whether these agencies will pitch to retain the business. The media duties are with MindShare.
According to sources, HPCL wishes to have a presence in both mass media as well as below the line media vehicles (including direct marketing and card-based loyalty programmes, and promotional campaigns).
For the record, HPCL is a Fortune 500 company.