Outdoor Advertising Awards gears up for 2008

The fourth edition of the Outdoor Advertising Awards (OAA), to be held under the aegis of the Outdoor Advertising Convention (OAC) in June, will recognise and honour the best creative work from advertising agencies, media planners, media owners and printers.

The OAA was launched in 2005. Since then, the awards claim to have consistently grown the entries received from 275 to 500 in 2007. The format of the awards has been upgraded and adapted based on feedback from the market. The overall categories have increased from 17 to 24 at present.

Vasant Jante, project head, OAC 2008, says, “Over the three years since we launched the show, we have consistently seen an upward shift in the benchmarks that the industry sets for itself. Whether it is the creative concept and execution, the emergence of new and interesting media formats, the use of emerging technologies or in terms of the medium playing a significant role in the media mix, there have been significant developments in the overall approach to outdoor advertising. Hopefully, this year, the entries will surpass those of the previous years, both in terms of the number of entries and the quality of the submissions.”

OAC 2008 is organised by Thoughtshows & Events, the on-ground events division of VJ Media Works. The division also manages the annual In-Store Asia and Digital Signage Asia shows.

VJ Media Works is a media company with interests in publishing and industry events. The company owns three publishing brands, Point-of-Purchase, Outdoor Advertising and Visual Merchandising & Retail Design (VM&RD).