White Toothpaste has announced Hindi film actress Kajol as its new brand ambassador.
An official communiqué from Anchor Health and Beauty Care states that oral care in India gets inadequate attention. That is why dental problems are more common here than anywhere else.
Sanjay Shah, managing director, Anchor Health and Beauty Care, says, "Anchor believes in integrity, quality and value for money for the consumer and is one of the first toothpastes to offer all round protection and comprehensive oral care at an honest price. It is with this vision and the appointment of Kajol as brand ambassador that Anchor hopes to conquer the Indian consumer's trust and loyalty."