afaqs!

Anchor White appoints Kajol brand ambassador

By , agencyfaqs!, Mumbai | In Advertising | March 05, 2008
The actress is known for her family values, dedication and sincerity, which match with Anchor Toothpaste's brand values of integrity, honesty, accountability and social responsibility

Anchor & #BANNER1 & # White Toothpaste has announced Hindi film actress Kajol as its new brand ambassador.

An official communiqué from Anchor Health and Beauty Care states that oral care in India gets inadequate attention. That is why dental problems are more common here than anywhere else.

Kajol - brand ambassador
for Anchor
Commenting on the development, Sashi Nair, president, sales and marketing, Anchor Health and Beauty Care, says, "Anchor White provides consumers with the best oral care and protection. We hope to propagate this belief further with the help of our new brand ambassador, Kajol, who shares our brand philosophy and embodies our brand values.

Sanjay Shah, managing director, Anchor Health and Beauty Care, says, "Anchor believes in integrity, quality and value for money for the consumer and is one of the first toothpastes to offer all round protection and comprehensive oral care at an honest price. It is with this vision and the appointment of Kajol as brand ambassador that Anchor hopes to conquer the Indian consumer's trust and loyalty."