BBDO India takes two hands from Grey

Sandipan Bhattacharya and Manoj Deb, both from Grey, have moved to BBDO India as executive creative directors in Delhi

BBDO India, an Omnicom company, has appointed Sandipan Bhattacharya and Manoj Deb executive creative directors of BBDO India. This is the first major appointment since Josy Paul was announced the chairman and national creative director of BBDO India.

Bhattacharya and Deb join BBDO India's Delhi office from Grey, where they were senior creative directors with a strong portfolio that included a prodigious mix of work ranging from advertising to environmental design.

Bhattacharya and Deb will partner Paul and the BBDO senior management team to set up a robust creative offering for BBDO India.

Josy Paul

Bhattacharya says, “Josy Paul is one of the most respected creative guys in the country. It did not take us long to decide on this one. Somewhere along the intersection of BBDO’s incredible ‘Totalwork’ philosophy and Josy’s passion for refreshing new ideas, we spotted a great opportunity to expand our creative learning. As always, we will get into the field and play the game with heart and soul.”

Paul says, “These appointments are big news for BBDO India. Both Sandipan and Manoj bring with them a wealth of experience and great talent. They have the ability to look beyond television and assess the broad spectrum of advertising channels, which is what Totalwork is all about."

Sandipan Bhattacharya

BBDO looks at building a strong base in Mumbai too and talks are on for setting up shop there. Paul will be based in Delhi as well as Mumbai. A string of creative hires will follow.

Deb says, “We are looking to set up a team that is passionate about ideas. It is powerful, transformational ideas that will add value to our clients’ businesses and our reputation, besides winning awards.”

Bhattacharya and Deb have been creative partners for 11 years with stints at Saatchi & Saatchi, Enterprise Nexus and Grey. Their work over the years includes campaigns for Hyundai Santro, Accent, Chevrolet, BPCL, Haier, Maruti Wagon R, Aviva Life Insurance, OCM Suitings, Suzlon, Wrigley’s Doublemint and the more recent Orbit White. They are also known for creating and designing the identity of some of Delhi’s finest concept lounges and restaurants, including Shalom, Laidbackwaters and Line of No Control.

Manoj Deb

Chris Thomas, chairman and chief executive officer, Asia, says: “I am thrilled Sandipan and Manoj have chosen to pursue their career with BBDO. BBDO India is growing and delivering some great Totalwork. As a team, these guys have produced an impressive portfolio of work over the years and will be a great asset to BBDO India and the region."

BBDO Worldwide, a member of the Omnicom Company, is the most awarded creative agency in the world as ranked by the Gunn Report for two consecutive years in 2006 and 2007, and has won that award five times since its inception in 1999.

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