The Nielsen & #BANNER1 & # group, which owns the entertainment newspaper, The Hollywood Reporter, has launched an English language website, www.THR-Asia.com, to cater to its audience in the Asian region. As the daily's global online edition, www.hollywoodreporter.com, was launched in 1995, it seems that the paper is now targeting local markets separately.
"The launch of THR-Asia.com reflects the increasingly global and interconnected nature of the entertainment community. This move further advances our goal to be the first in taking the global pulse of the business of entertainment and serving readers and advertisers across the world with the most relevant information and insights delivered on every platform," Eric Mika, senior vice-president and publishing director, The Hollywood Reporter, said in a release.
The site is currently using ads powered by Google Ad Sense as a means of monetisation. However, on the international site, THR uses paid content and advertising as its business model. The paid content includes news analysis pieces, research driven features and archived stories, which are only accessible to subscribers.
The Hollywood Reporter is a US based entertainment newspaper started by a film salesman, William R Wilkerson, in 1930. The Nielsen Business Media group, which publishes an advertising based weekly publication called AdWeek, owns The Hollywood Reporter. The Nielsen group also owns media research firm ACNielsen.