Nielsen Group launches online Hollywood Reporter for Asia

By , agencyfaqs!, New Delhi | In Digital | March 06, 2008
The website will cater to Asians in seven countries, China, Hong Kong, India, Japan, Korea, Singapore and Thailand

The Nielsen & #BANNER1 & # group, which owns the entertainment newspaper, The Hollywood Reporter, has launched an English language website,, to cater to its audience in the Asian region. As the daily's global online edition,, was launched in 1995, it seems that the paper is now targeting local markets separately.

"The launch of reflects the increasingly global and interconnected nature of the entertainment community. This move further advances our goal to be the first in taking the global pulse of the business of entertainment and serving readers and advertisers across the world with the most relevant information and insights delivered on every platform," Eric Mika, senior vice-president and publishing director, The Hollywood Reporter, said in a release.

THR Asia website
The home page of the site features entertainment related news, reviews of films, box-office collection figures, videos, polls and interviews from seven Asian countries, China, Hong Kong, India, Japan, Korea, Singapore and Thailand. Each country has its own section and home page on which a user can read the entertainment news related to that country. However, reviews of global films are featured across all country specific pages. The Indian section has reviews on Bollywood films such as Ashutosh Gowariker's Jodhaa Akbar.

The site is currently using ads powered by Google Ad Sense as a means of monetisation. However, on the international site, THR uses paid content and advertising as its business model. The paid content includes news analysis pieces, research driven features and archived stories, which are only accessible to subscribers.

The Hollywood Reporter is a US based entertainment newspaper started by a film salesman, William R Wilkerson, in 1930. The Nielsen Business Media group, which publishes an advertising based weekly publication called AdWeek, owns The Hollywood Reporter. The Nielsen group also owns media research firm ACNielsen.