is looking to boost the number of advertisers in India on its search advertising program, called AdWords, and it is introducing easy payment options to fulfil this objective.
The AdWords program allows advertisers to create and submit their own ads to Google, which will be displayed on Google search results pages as a sponsored link, depending on the keywords searched by the user. The text ads will also appear on various websites which subscribe to the Google AdSense program, depending on the context of the site or the particular site opted for by the advertiser.
"We hope that more Indian advertisers will be able to grow their business through AdWords by recognising that Indian businesses prefer to conduct transactions by cheque and electronic transfer. With this fuller set of options in place, more Indian businesses will be able to use AdWords to expand their reach, profitability and exposure online," Shailesh Rao, managing director, Google India, said in a statement.
Advertisers who subscribe to AdWords have to make payments to Google for creating an account, and for the campaign costs based on either the cost-per-click (CPC) or cost- per-impression option, whichever they choose, and for buying keywords through bids.
In major countries such as the US and the UK, Google allows its AdWords subscribers only credit card transactions.