Mirchi has initiated a major reshuffle in its top management. Three key staffers, Kaushik Ghosh, Riya Mukherjee and Kavita Bagga, have been given new roles and responsibilities.
Kaushik Ghosh has been appointed national head, business development and corporate strategy. Earlier, he was handling the marketing and communication portfolio as national marketing head. In his new role, Kaushik is expected to generate business out of key advertisers that still do not use radio as a medium of advertising in a big way.
Kavita Bagga will take over as national marketing head of Radio Mirchi. Earlier, Bagga headed the fashion and lifestyle business at 360 Degrees for two and a half years. She will now be responsible for devising and implementing key marketing strategies for Radio Mirchi.
Riya Mukherjee has been promoted as national head, CSR and brand integration, Radio Mirchi. Till now, Mukherjee was working as national content head. Mukherjee's key role will be to position Radio Mirchi as a responsible media entity. She will strive to identify, evaluate and adopt causes that are in sync with the radio channel's image. Mukherjee's profile now includes Bollywood and TV content, corporate communication and events.
Radio Mirchi is owned by Entertainment Network (India) Ltd (ENIL). Radio Mirchi is an established name in the FM radio industry and currently operational in 32 cities. With significant changes in the top management, the radio channel is making an all out attempt to further consolidate its position in the FM industry and stay ahead of its competitors.