afaqs!

Samsung ropes in Aamir Khan to endorse new mobile range

By , agencyfaqs!, Mumbai | In Advertising | March 13, 2008
Pitting itself against the king in the mobile market, Samsung has launched its new range of mobile phones for young businessmen with Aamir Khan as its brand ambassador

Samsung & #BANNER1 & # has unveiled its new range of 18 mobile phones, five of which have already been released. It has also, for the first time, announced a brand ambassador for its mobile range: actor Aamir Khan.

The brand has a new tagline, too, 'Next is What?' The tagline denotes the next in creativity, innovation, focus and technology that will be offered by Samsung. These mobile phones have been created after extensive research by Samsung, which found that India is a youthful country with 62 per cent of the population under the age of 30 years. Music, cricket and Bollywood are followed religiously in the country and a steady and continuous supply of these three is what the youth want in their mobile phone.

Aamir Khan with product
Thus, Samsung has come up with mobile models to cater to this young and entrepreneurial sector. The salient features in the music phones include amplifiers by Bang and Olufsen, dual SIM capability, and a 5 mega pixel camera.

"Aamir Khan, who is known in the industry for his perfection, hard work and class, was chosen brand ambassador because he shared with Samsung the traits of innovation, change, discovery and excellence in performance," says HP Lee, president and chief executive officer, Samsung, Southwest Asia.

"Very soon, Samsung will enter a tie-up with one of the many mobile operators," says Sunil Dutt, country head, Samsung Telecommunications.

Samsung aims to increase its market share in the telecom industry to 15 per cent in 2008 from the current 7-8 per cent. It has grown its retail chain in the last year and is steadily looking to increase customer engagement through the Samsung retail chains.