precious power on outdoor hoardings has been a hotly debated issue for a long time, both inside and outside the industry. Large advertising hoardings are a common sight in many cities, and these are illuminated throughout the night by high intensity lamps. Most hoardings employ four-12 lamps and consume a vast amount of power.
360 Degree Automation, manufacturers of solar powered LED lighting systems for outdoor hoardings, has come up with a solution - solar powered hoardings, which don't use electricity at all!
hoarding at Khar, Mumbai
In essence, this technology, pioneered by Bodhgaya, uses solar photovoltaic panels, making this a 100 per cent energy saving, electricity free concept. The solar panel converts sunlight into the electrical energy required to illuminate the hoarding with an automatic timer that switches the illumination on and off. Also, unlike halogen lamps, the light produces cool light, and the zero carbon emission contributes to a cleaner environment. "Banning of outdoor hoardings at night isn't a solution," says a source at 360.
As its first initiative, 360 Degree Automation has put up a hoarding which uses solar energy in Khar, Mumbai, for the Big Bazaar Exchange Offer; this is a first of its kind hoarding in Mumbai, says the company's spokesperson, Sidhraj Shah.