Exchange (IMX), the consolidated media buying unit of the Starcom MediaVest Group and Zenith Optimedia, has appointed Jaikishin Tikam Chhaproo vice-president, based in Delhi.
This is a team building effort by IMX. Sejal Shah is vice-president of the Mumbai operations.
Chhaproo has more than 10 years' experience in media. Prior to joining IMX, he spent four years in Hindustan Unilever Ltd (HUL) as senior manager, media. During his stint with HUL, he was the Asia AMET coordinator for the Media Information Management Global Team as well as the Asia AMET coordinator for the Digital Team.
Chhaproo says, "I am not just excited about being a part of the core team in a new set-up like IMX, but am also looking forward to the paradigm changes that I will be a part of by virtue of being an element in the IMX framework. IMX believes that scale needs to be leveraged in an atmosphere of collaboration to deliver context specific solutions that become a source of competitive advantage for our clients, and I agree with that principally. I am eager to be in a position to bring about this change as we move into a more context specific era."
Chhaproo has spent the last four years as senior manager, media, HUL. He was responsible for the media management of HUL and its group companies, covering all media - TV, print, radio, digital, OOH, rural and cinema. Prior to that, he was manager, group media, with Godrej Consumer Products, where he was media coordinator for the Godrej group of companies, including Godrej Consumer Products, Godrej Sara Lee, Godrej Foods, Godrej Agrovet, Godrej Tea and Godrej Industries. He was awarded the Outstanding Newcomer Award at the Godrej Awards 2003.