Malayala & #BANNER1 & # Manorama TV (MMTV), the television division of Malayala Manorama, has plans to increase its television offerings in 2009. It is planning to launch a general entertainment channel, a youth channel and a business news channel, all in Malayalam, in 2009.
MMTV has two channels on air currently, Manorama News and Manorama News International. agencyfaqs! had reported earlier that the group was planning to launch its third channel, a GEC in Malayalam. The GEC is likely to be launched in the first quarter of 2009.
Anil George, chief operating officer, MMTV, says that once the GEC is able to consolidate its position in the market, they will launch the youth entertainment channel, in the latter part of 2009. The business news channel will follow.
George believes localisation of TV content always helps in capturing audiences. It also provides a good opportunity for advertisers to reach regional audiences through the channels with which they best relate.
Manorama News claims to have a channel share of 35-40 per cent. Other existing Malayalam news channels are Asianet News, Indiavision and People TV. Prominent Malayalam GECs are Asianet, Surya TV, Jeevan TV, Kairali, Amrita TV and the recently launched youth channel, WE TV.
Apart from the television business, the Malayala Manorama Group is also contemplating converting its monthly health supplement, which forms a part of The Week magazine, into a full-fledged magazine. However, these plans are still to be formalised.