afaqs!

Concept Communications wins Dry Ideas Contest 2008

By , agencyfaqs!, Mumbai | In Advertising | March 19, 2008
The winning ad was created by Anish Doshi, art director, Concept Communications. He has won Rs 50,000 as prize money

The results & #BANNER1 & # for the Dry Ideas Contest organised by Dainik Bhaskar and Divya Bhaskar are out. Concept Communications Mumbai is the winner, while DDB Mudra and Mudra Communications have both bagged merit mentions.

The Dry Ideas Contest is in its third year. It is aimed at sensitising readers about water wastage and contamination during the festival of Holi. The contest attempts to involve the creative talent in the industry to help create communication and awareness about water shortage. It encourages readers to enjoy Holi with natural colours or gulal and thus prevent water wastage and pollution.

Winner Ad. Click here to
view bigger image.
The winning ad was created by Anish Doshi, art director, Concept Communications. The ad shows several piles of rope in the background, and a small bucket in the bottom corner of the picture. The tagline says, 'Thodi aage ki sochein. Holi khele magar bina paani ke (Think of the future. Play Holi, but without water).' Doshi has won Rs 50,000 as prize money.

The number of entries received this year for the Dry Ideas Contest went up by 100. Last year, more than 65 ad agencies from across the country participated with 250 creatives. This year, there were 80 ad agencies with more than 350 entries.

The jury this year consisted of Naresh Gupta, vice-president, strategic planning, South Asia, Grey Group; Shaswati Saradar, senior media planner, Maruti Suzuki; Ullas Chopra, executive creative director, Mudra Delhi; Basab Dutta Chaudhary, chief executive officer, Madison Media; Anurag Batra, managing director and editor in chief, Exchange4media Group; and Harish Bhatia, business head, MyFM Radio.

The Dry Ideas Contest is a part of Save Water, a corporate social responsibility initiative of DB Corp., which has been active for the last eight years in states such as Rajasthan, Gujarat and Madhya Pradesh.