Millward Brown India starts off, makes senior appointments

Research company Millward Brown has made senior appointments to the management board of the newly formed Millward Brown India.

Shiv Moulee will head the Mumbai team and also marketing solutions for Africa and the Asia Pacific, representing the region on the global solutions board. The Delhi office will be headed by Ritesh Ghosal, while Praveen Ramchandra will oversee the South India operations through an outfit in Bangalore.

The three of them will join Shishir Varma, managing director, Millward Brown India. Varma was earlier president of Millward Brown Japan. Varma will also be supported by Pranay Singhvi, who joins as finance director and will lead the finance team.

Moulee has a long history with Millward Brown, starting in Shanghai, where he was managing director, before moving to Sydney as a group account director. His most recent role was in Bangkok, where he was managing director of the Quantitative business. He has also spent time as a global Link champion.

Ghosal joins Millward Brown after a stint with Bharti Retail (Wal-Mart’s partner in India), where he was head of brand and media and focused on creating the brand. Before that, he spent many years with Coca-Cola India, where he covered a range of marketing roles across brand, innovations and insights. His responsibilities included looking after the Coca-Cola brand and leading the team that went on to launch Minute Maid in India. Previous roles included working in insights at Reckitt Benckiser and at IMRB, which was the Millward Brown licensee in India until recently.

Most recently, Ramchandra was responsible for insights at MindShare (South) India. He had also worked with IMRB before moving to Millward Brown China. Initially, he worked with the client services team in Shanghai and then he led the launch of Millward Brown’s Beijing office.

Singhvi, an experienced chartered accountant, comes with more than 10 years of experience in financial strategy planning. Before this, he was with ACNielsen. In his various roles, he has covered aspects related to financial management and operations, accounting, audit compliance strategy and implementation of automated systems.

Travyn Rhall, chief executive officer for Africa and the Asia Pacific, says, “The team we have leading our business in India is a dream team with extensive marketing and international experience. Our clients in India are asking Millward Brown to bring in global best practices to solve their marketing solutions. They are particularly interested in knowing how other markets like India have developed from a marketing point of view.”

Millward Brown, a global leader in brand, media and communications research, officially started trading on March 3.