Last updated : March 20, 2008
drinks, Slice and Slice Mangola, have a new face, Katrina Kaif. The Bollywood actress is the first ever film actress to endorse a brand in the juice category. She will be seen in all of the brand's communications this year.
Slice was launched in India in 1994. In 2002, PepsiCo launched the drink in guava, litchi and orange flavours, but these were later discontinued.
Homi Battiwalla, vice-president, emerging categories, PepsiCo India, says, "Slice enjoys high salience in the Indian market and is known to be a great tasting mango drink for all occasions. We are delighted to associate with Katrina Kaif as the brand ambassador for Slice and are positive that she will help build the brand's connect with our core consumers." First Published : March 20, 2008