is the most user friendly travel website, according to the latest report released by JuxtConsult, the online research firm. Other travel sites included in the study were MakeMyTrip.com, Yatra.com, Travelguru.com and Indiatimes Travel.
The research had the respondents rate various travel portals under 19 different parameters in four categories: ease of access, design appeal, ease of usage and usage satisfaction.
Sanjay Tiwari, director and chief executive officer, JuxtConsult, says, "In human interaction, we find a human friendly only when he 'looks' friendly to us and 'behaves' friendly with us. Accordingly, this study measures and reports the 'user friendliness' of a website taking into account both its look factors and its usability factors."
JuxtConsult measures the user friendliness index (UFI) based on usability aspects such as branding, navigation structure and added features, website design, company and contact info, contact responsiveness and technical parameters.