Publicis hires CD for Nestle and ABN Amro

By , agencyfaqs!, New Delhi | In Advertising
Last updated : March 26, 2008
Lobo has an experience of 13 years in the advertising industry


India has brought on board Lobsang Wangchen, as creative director at the agency's Delhi branch. Wangchen, fondly known as Lobo, moves in from Contract, and will be primarily looking at the Nestle and ABN Amro accounts in his new role. He shall report to Anindya Banerjee, creative head, Delhi.

On bringing Lobo on board, Banerjee says, "It's very rare to find an art person who has the right temperament and talent like Lobo- he is definitely amongst the top three art people in Delhi. In addition to the primary responsibility of heading the Nestle and ABN Amro teams, he will also help improve the overall standards of art in the Delhi branch."

A graduate from the Delhi College of Arts and with a degree in fine arts on him, Wangchen started his career in 1995 as a junior visualiser at Grey (then Trikaya Grey). After spending a year there, he took a break, and returned in 1997 to join Leo Burnett. He stepped in as art director. He spent three years there, and stepped down as creative group head in 2000.

Following the same, Capital Advertising happened, where he moved in the same capacity. In 2004, he quit as associate creative director, and returned to Grey for his second stint; his stay at Grey wasn't for very long. In 2005, he moved into Contract as a consultant at the creative director level.

Lobo's work spans across categories from shampoos to electronics- he has worked on campaigns for Dabur Vatika, Honda, Jaypee Group, Maruti, Bakeman's, Electrolux, LG and Samsung. Some of the recent campaigns that he has worked on include those on Dabur Vatika, the Jaypee corporate campaign and GNIIT.

Apart from this, the latest addition to Publicis' creative team was that of Ritu Sharda, who has joined the agency to overview the Future Group and Aviva accounts.

First Published : March 26, 2008
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