winning the LG account, Rediff has been on a human resource prowl. Following the recent appointment of two executive creative directors, Mrinal Dasgupta and Varun Arora, the agency now has Arun Mahajan on board as national business head on the LG account. Mahajan moves in from Bates David Enterprise, where he was vice-president, client servicing, on the Nokia business.
With an advertising career of almost 19 years behind him now, Mahajan started as a trainee with Everest Advertising in 1989. He worked on accounts such as Pan Parag and Maltova while there. He was a senior executive when, in 1992, he and nine other people moved out to set up the Delhi branch of Triton. He joined Triton as account group manager, and stayed there for a little more than a year.
Mahajan, too, moved base to Cheil, as associate vice-president in charge of the Samsung basket. He moved out of the agency in late 2006 as vice-president. In mid-2007, he joined Bates.
Sandeep Madan, executive vice-president and branch head, Rediff Delhi, says, "Looking at his contribution on the Samsung business, Mahajan's category experience will be leveraged well for LG. With Mahajan, Dasgupta and Arora, the leadership team on LG is complete."