Bhasin, executive vice-president, Lowe Worldwide, and Asia regional director, integrated marketing, Lintas Mumbai, has been appointed a jury member for the Dubai Lynx Awards 2008.
Earlier, in 2007, Bhasin has served as a jury member for the Cannes Lions. At the Dubai Lynx Awards, Bhasin will look at entries in the interactive and direct advertising category.
Speaking to agencyfaqs!, Bhasin says, "I am looking forward to the awards. It's an excellent opportunity to have a look at the some of the world's best creative work. The work gives one new insights into how ideas and concepts are treated by people across the globe. The distinct cultural and regional flavour of a region or a country is reflected in different projects and it all makes for a great creative showcase."
The Lynx Awards will be held in Dubai from March 31 to April 2. This is the second edition of the awards, which is a part of the Dubai International Advertising Festival. Piyush Pandey was a jury member last year in the TV/cinema, print, outdoor and radio categories.
Excellence in creative work from West Asia and North Africa is recognised and honoured at the Dubai Lynx Awards. Awards are given out under the following categories: TV/cinema, print, outdoor, radio, direct marketing, media and interactive advertising. There are four separate groups of jury members to judge the nominations in all the categories. The jury members are 30 leading names from the world of media and advertising.