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IPL: Leo Burnett gets Akshay Kumar to bat for Delhi Daredevils

By , agencyfaqs!, New Delhi | In Advertising | April 01, 2008
Leo Burnett is the creative agency for the GMR owned Delhi Daredevils

The star & #BANNER1 & # studded Indian Premier League has another Hindi film actor joining in to up the glitz and glamour quotient. Akshay Kumar has been signed as the brand ambassador for the GMR owned Delhi Daredevils.

Kumar says about his new cricketing role: "Saying yes to being the brand ambassador for the Delhi Daredevils was an easy task. In the 18 years of my film career, I have endorsed only two brands, Thums Up and Grasim Suitings. Now I wish to support and cheer our Delhi team, for I believe that it's important to play a game, but it's equally important how you play it. Playing fair and respecting one's competitors is what has helped me play such a long innings in the film world. Born and brought up in Delhi, my heart beats for my city, so I support Sehwag's team."

Kumar is identified as an action hero who is miles ahead of his colleagues and he carries the image of being a daredevil adventure seeker. Witness the numerous mind numbing stunts he has done for the Thums Up campaigns.

Srinivas Bommidala, chairman, GMR Sports, says, "Kumar is a well known gentleman of tinsel town, but he is still a Delhi boy at heart. He is known as a fair player in the industry, committed to his craft. Fitness and sports are his all time love. When we look at the sum total of all these characteristics, no one other than Kumar could have fitted the bill for us."

Kumar unveiled the team logo, in flaming red, along with the Delhi Daredevils captain Virender Sehwag and team members Gautam Gambhir, Shoaib Malik and Mohd Asif, all sporting the red and black colours of the team.

The actor explained the significance and purpose of the colour red, saying, "Red symbolises passion and Delhi, the big hearted city with cricket crazy fans, is possessive, aggressive and bindaas when it comes to expressing itself. So, passion, aggression and love for the sport and cricketers are what our logo and colours stand for."

Leo Burnett is the creative agency behind the Delhi Daredevils logo and the slogan. The slogan reflects the aggression for which Delhi is well known: "Hum Dilli ki Team Hain Boss, Front Foot Pe Khelenge."

GMR's Delhi Daredevils has found an associate sponsor in Religare. Hero Honda and Adidas are also supporting the team.

Yogesh Shetty, chief executive officer, GMR Sports says, "Our website, www.delhidaredevils.com, is going to be a meeting platform for all Delhi Daredevils supporters. Our aim is to involve individuals as a community in support of the team and the sport. Our strategy is to use all available channels of communication to make Delhiites rally behind their team."

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