Bapi Bit to help raise the creative bar at Publicis Ambience

As senior creative director, he is responsible for the Marico, Digjam and Nerolac brands

Bapi Bit will now exercise his creative prowess at Publicis Ambience. Bit has been appointed senior creative director at the agency and he will work closely with national creative directors Ashish Khazanchi and Prasanna Sankhe. Earlier, he was creative partner at Rediffusion DY&R.

While at Rediffusion, he experienced the working technique of Ashish Khazanchi, now national creative director at Publicis Ambience. “Though I haven’t personally worked with Ashish while at Rediffusion, I like the way he ideates and the freedom that he offers to his team,” says Bit on his decision to move. He couldn’t pass over the opportunity to learn with Khazanchi, he says.

Khazanchi says in an official communiqué, “He is an asset and, together with me and my team, we will raise the creative bar a notch higher for Publicis.” At Publicis, Bit will handle the Marico, Nerolac and Digjam brands.

Bapi Bit

Bit has been part of the advertising fraternity for 15 years and he has been all over Asia during those years. He started off in O&M Delhi. In 1995, he moved to Oman to work with Ad Inc, which is now DDB Oman, as art director. Next he moved to Dubai to work with M&C Saatchi. Bit has also worked with the Singapore office of M&C Saatchi. He spent two years with the South Africa based Whitelink Advertising as creative director. He operated from its Dubai outfit as well. While in South Africa, he was responsible for the launch of the Peugeot 206. Some of the brands that he handled while in Dubai include Parker, Rover and Holiday Inn.

He returned to India in 2001 and started work with Euro RSCG. In the four and a half years that he spent with Euro, he worked on brands such as SET Max (the Deewana Bana De campaign) and HDFC. In 2006, Bit moved to Rediffusion DY&R to work on brands Onida, Indian Oil and Kaya Skin Care. In the past year, all of Colgate’s brands were being handled by Bit.

Bit has also done background scores for commercial cinema. He has done game shows for television and a short film called Analogue.

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