will now exercise his creative prowess at Publicis Ambience. Bit has been appointed senior creative director at the agency and he will work closely with national creative directors Ashish Khazanchi and Prasanna Sankhe. Earlier, he was creative partner at Rediffusion DY&R.
While at Rediffusion, he experienced the working technique of Ashish Khazanchi, now national creative director at Publicis Ambience. "Though I haven't personally worked with Ashish while at Rediffusion, I like the way he ideates and the freedom that he offers to his team," says Bit on his decision to move. He couldn't pass over the opportunity to learn with Khazanchi, he says.
Khazanchi says in an official communiqué, "He is an asset and, together with me and my team, we will raise the creative bar a notch higher for Publicis." At Publicis, Bit will handle the Marico, Nerolac and Digjam brands.
He returned to India in 2001 and started work with Euro RSCG. In the four and a half years that he spent with Euro, he worked on brands such as SET Max (the Deewana Bana De campaign) and HDFC. In 2006, Bit moved to Rediffusion DY&R to work on brands Onida, Indian Oil and Kaya Skin Care. In the past year, all of Colgate's brands were being handled by Bit.
Bit has also done background scores for commercial cinema. He has done game shows for television and a short film called Analogue.