have been following the recent creative work that has come out of Mudra, it's not difficult to note that they all carry the stamp of Bobby Pawar. Just like Pawar, most of his work for clients such as Reliance and Wrigley's is vivacious and bubbly.
Not surprisingly then, within a year of his appointment as national creative officer, Pawar has been promoted as chief creative officer of the Mudra Group.
Pawar will be the creative head for Mudra Advertising, Mudra Marketing Services, and the recently launched Mudra MAX (media and content). His creative duties will cover Tribal DDB India, Rapp Collins India, Primesite, Kidstuff Promotional Marketing, Multiplier and Mudra Health and Lifestyle as well.
In an official communiqué, Madhukar Kamath, managing director and chief executive officer, Mudra Group, says, "Bobby thinks beyond the 30 second commercial. He thinks creative business solutions in a media neutral way. I feel he's the right person to lead the entire group's, and not just Mudra Advertising's, creative team."
"Creativity is the lifeblood of our business; it must define everything we do, not just advertising. It's a challenging assignment, but we're committed to delivering," he adds.
Talking about his tenure at Mudra, Pawar says, "The last one year has been a terrific ride at Mudra. The team here is young and hungry for growth. Overseeing the work of the entire group will be a huge task, but I feel ready for the challenge."
Prior to joining Mudra a year ago, Pawar was with BBDO Chicago. He has worked with several creative gurus, among them Neil French, Rick Boyko, Steve Hayden and Marty Orzio; several planning stalwarts such as Tony Wright and Chip Walker; and many top-notch directors, such as Bryan Buckley, Tony Scott, Javier Blanco, Noam Murro and Martin Granger.