Malayalam publishing group, will launch a travel magazine in mid-April. The magazine is called Yatra Now and it will be priced at Rs 40. The Matrubhumi Group has not decided about the frequency of the magazine. It would like to test market the first issue of the product and will decide on the frequency according to the response from the readers.
Yatra Now will be published in Malayalam. It is targeted at individuals and families in the SEC A,B and C segments, who are avid travellers. The objective of the magazine is to provide travel related information from South India and from a few international locations. As of now, the magazine will not cover travel locations in North India.
Some of Matrubhumi's other publications include Mathrubhumi Illustrated Weekly, Grihalakshmi, Chitrabhumi, Thozilvartha, Mathrubhumi Sports Masika, Balabhumi and Arogya Masika. The Matrubhumi daily has a total of 13 editions with a total circulation of 1,106,824 copies (January-June 2007).