afaqs!

Evarist Rego elevated to COO, Perspectrum

By , agencyfaqs!, Mumbai | In Marketing | April 08, 2008
Rego's new mandate will involve business development, and he will guide the research team to provide seamless 360 degree solutions to Perspectrum's clients

Evarist & #BANNER1 & # Rego, vice-president of Perspectrum Consultancy, has been promoted to the post of chief operating officer. Perspectrum Consultancy is Percept's integrated marketing communication firm.

Rego's mandate will now involve overseeing all India operations for the company in branches including Mumbai and Delhi, and expanding its reach to markets such as Bangalore and Ahmedabad. He will play an important role in expanding the business and research team to provide seamless 360 degree solutions to Perspectrum's clients.

Rego helped to start the integrated marketing communication division along with the senior management of the Percept Group. He joined the company in 2005 and has been instrumental in winning clients such as Ajmal Perfumes, Utssav Jewelers, Idea Cellular's activation business and Zicom.

Evarist Rego
Rego started his career in 1992 with an ad agency called Pressman Advertising. Since then, he has worked with agencies such as RK Swamy/BBDO, Publicis Ambience and Percept H. Later, he joined Linterland, a division of Lintas, as zonal manager in Mumbai, before joining Perspectrum Consultancy in 2005.

Debashis Das, chief executive officer, Perspectrum, says, "Evarist Rego is one of the founder members of Perspectrum and has played a vital role in our success. His new role entails growth and expansion plans. He will be driving a new set of initiatives pertaining to integrated marketing communications."

Rego says, "The responsibility of running and diversifying offices to newer destinations and getting the right cross-functional talent to run these varied businesses has made my journey in Perspectrum a 'wholesome experience'. With my new role, my endeavour will be to create a prominent integrated marketing communications setup with planning, research and business teams. The teams will work hand in hand to offer all our existing and prospective clients a seamless 360 degree offering, which is rich in consumer knowledge and optimal in media spends."