Rego, vice-president of Perspectrum Consultancy, has been promoted to the post of chief operating officer. Perspectrum Consultancy is Percept's integrated marketing communication firm.
Rego's mandate will now involve overseeing all India operations for the company in branches including Mumbai and Delhi, and expanding its reach to markets such as Bangalore and Ahmedabad. He will play an important role in expanding the business and research team to provide seamless 360 degree solutions to Perspectrum's clients.
Rego helped to start the integrated marketing communication division along with the senior management of the Percept Group. He joined the company in 2005 and has been instrumental in winning clients such as Ajmal Perfumes, Utssav Jewelers, Idea Cellular's activation business and Zicom.
Debashis Das, chief executive officer, Perspectrum, says, "Evarist Rego is one of the founder members of Perspectrum and has played a vital role in our success. His new role entails growth and expansion plans. He will be driving a new set of initiatives pertaining to integrated marketing communications."
Rego says, "The responsibility of running and diversifying offices to newer destinations and getting the right cross-functional talent to run these varied businesses has made my journey in Perspectrum a 'wholesome experience'. With my new role, my endeavour will be to create a prominent integrated marketing communications setup with planning, research and business teams. The teams will work hand in hand to offer all our existing and prospective clients a seamless 360 degree offering, which is rich in consumer knowledge and optimal in media spends."