afaqs!

Greenpeace takes on Mudra as communications agency

By , agencyfaqs!, New Delhi | In Advertising | April 11, 2008
The tie-up comes in the wake of the agency inviting community participation against global warming while presenting an idea on climate change

Greenpeace, a & #BANNER1 & # non-profit organisation, has roped in Mudra South as its communications agency. The two will work together on a number of projects that range from climate change and saving the seas to agriculture and ending toxic waste.

The tie-up comes in the wake of the agency inviting community participation against global warming while presenting an idea on climate change. To bring out how climate change was messing with the seasons, the agency celebrated Holi on Christmas.

Joono Simon
"It's an honour to partner with Greenpeace, so well respected for its point of view on things that matter to the way we live," says Joono Simon, executive creative director, Mudra South. "We're looking forward to partnering them in shaping world opinion on various burning issues that are relevant to us today and will continue to be in the future."

Gene Hashmi, communications director, Greenpeace, says, "While Greenpeace's urgent and necessary work continues to be its most compelling advertising, we need a professional group to help reach a wider demographic. Rather than just come knocking on our doors with one-off scams short of the award season, the agency has shown the determination to collaborate with us on a sustained communication strategy."

With a presence in 40 countries across Europe, the Americas, Asia and the Pacific, Greenpeace is an independent organisation that campaigns for the conservation of the environment and for peace.

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