afaqs!

Manish Sinha joins Mudra Marketing Services

By , agencyfaqs!, New Delhi | In Advertising | April 15, 2008
As senior vice-president for strategy, Sinha will handle all the SBUs of Mudra Marketing Services

Mudra & #BANNER1 & # Marketing Services (MMS) has brought Manish Sinha on board as senior vice-president, strategy. Sinha moves here from Bates David Enterprise, where he was vice-president, strategy and regional digital initiatives.

Sinha's move is seen by many as a long awaited fallout of the merger of Bates and David, which happened in early 2007. In the wake of the merger, a number of senior people, including Josy Paul, moved out of the merged agency, Bates David Enterprise. Sinha was one of the few who chose to stay back.

At MMS, Sinha will be in charge of the agency's six strategic business units, Kidstuff (promotional marketing), Multiplier (trade marketing), Rapp Collins India (relationship marketing), Tribal DDB India (interactive and new media), Mudra Health and Lifestyle (health care brand building) and Primesite (out of home solutions).

Manish Sinha
Sinha says, "Mudra Marketing Services is a great playground for account planning 2.0. The challenge is to rise above purely analytical planning and drive strategic thinking which is about co-creation, integration and new media."

Sinha has spent 13 years in the world of media and advertising. Interestingly, he began his career by selling software code in 1994. Next, he moved to JWT, where he serviced clients such as Pepsi and Ford. Moving to Leo Burnett Delhi in 2000, Sinha dabbled in account planning, handling clients such as Dabur, SAB Miller, GPI and Benetton. In 2003, he joined Ogilvy and subsequently moved on to TBWA. In 2006, he became national planning director at Brand David.

Sinha's portfolio boasts of diverse products and clients. Some of the prestigious brands that he has worked on include Cadbury, Sprite, Fanta, Asian Paints, Standard Chartered Bank, BPL Mobile and Bajaj Allianz.

Sinha is a man of many talents. He has played a key role in building brands such as IBN 7, Zee News, Radio One, BBC Entertainment, CBeebies and Nat Geo. He has his own blog, www.indiadrant.blogspot.com, where he writes on agency life, planning, culture, new media, design, and creativity centred round India. He writes for Digital Media magazine and Imediaconnection.com, Hong Kong. He also gives lectures at leading business schools in the country. This year, he is working on a Bollywood book, which talks about brands in films and in the media.

"We had a fantastic 2007, when our SBUs grew substantially. We have huge plans for 2008 and Manish will play a vital role in helping us achieve these," says R Lakshminarayanan, chief executive officer, MMS, welcoming Sinha to the Mudra family.

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