Ceat Tyres unveils new logo

By , agencyfaqs!, New Delhi | In Advertising
Last updated : April 17, 2008
Ceat Ltd will invest Rs 1,000 crore in R&D and in its efforts to enhance the customer experience

The flagship

company of RPG Enterprises, Ceat Ltd, has unveiled a new logo. This is the first time that the logo is being changed since the company's inception in 1958.

Paras K Chowdhary, chief executive officer, Ceat, says, "The new logo symbolises the strategic transformation at Ceat. It also reflects the fact that though Ceat has a long and proud heritage, the attributes that bring it to life for our customers are as fresh and new as ever. It represents the company's vision of leading the industry in delivering best in class products, innovations and services to consumers."

new logo...

...old logo
The new logo has been developed by Ray and Kesavan. It is the result of extensive feedback received from Ceat employees, customers and partners. Its inspiration emerges from the idea of 'raising the bar'. The lines in bright orange give the logo a youthful and contemporary look and combine well with the maturity and stability of the blue letter forms that signify Ceat's rich heritage in the sector.

The logo blends an all-capitals contemporary typeface with a distinctive visual element. The upright hand-drawn type is in bold and connotes strength and stability. The E in the logo represents motion and movement. Ceat's new logo will be supported by multimedia advertising and a marketing campaign.

Paras K Chowdhary
Chowdhary says, "The company has recorded its highest ever sales in the domestic and export market. We have expanded into new markets, created a series of new facilities for our customers, grown our critical talent pool and developed technologically advanced tyres."

The Ceat management plans to invest about Rs 1,000 crore in R&D and in its efforts to enhance the customer experience. It plans to set up two new factories and conclude the radialisation programme.

"With a firm investment plan in place, I expect that over the next five years, Ceat will grow by 20 per cent on an average year on year basis, and that by 2013, Ceat's consolidated turnover will be in the region of Rs 6,000 crore," says Chowdhary.

First Published : April 17, 2008
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