Media Ltd is all set to launch its Hindi news channel, TML-Voice of India (VOI), early in May. As reported earlier by agencyfaqs, the Hindi news channel is the broadcast venture of Triveni Infrastructure and Development Co. (TIDCO), which has stakes in real estate, automobiles and the hospitality industry.
Madhur Mittal chairman and managing director, Triveni Media Ltd, says, "Test signals for the channel have been successfully conducted and the VOI team is working hard to ensure a smooth and timely launch."
TML-VOI seems to be hunting for a well defined niche audience. Mittal reveals that their target group, by definition, is any viewer in the age group of 16-35 years.
A logo has been designed for the channel by Gopika Chowfla Design. "We wanted our logo to imbibe movement, be colourful and at the same time symbolise power. So, it has a lion's face framed in a six colour ring," explains Mittal. The logo will also work for TML's regional channels, but with some changes.
TML has shortlisted some creative and media agencies for the news channel. It will choose its partners soon. On the shortlist are Gopika Chowfla Design, Aqua Communications Pvt. Ltd and India News Communication Ltd. The media duties shortlist features Mudra Max, The Media Edge (TME) and MediaPros.