Radio Mirchi promotes Alok Purohit, Gautam Shahane

Purohit has been appointed business evangelist, while Shahane has been made head of content alliances

Alok Purohit and Gautam Shahane are set to share new roles and responsibilities at Radio Mirchi, which is owned by Entertainment Network India Ltd (ENIL). Purohit has been appointed business evangelist, while Shahane has been made head of content alliances. In addition, Prashant Chacko has been brought on board as cluster head, Eastern region, Radio Mirchi.

Speaking to agencyfaqs, Nandan Srinath, chief operating officer, ENIL, says, “Radio Mirchi has recently launched new stations across the country. It’s an exciting period for us to expand and grow. I believe all the three appointments will prove crucial in furthering our growth plans.” Srinath says both Purohit and Shahane have vast experience and technical expertise to fall back upon when it comes to taking the organisation to new heights. He also welcomed Prashant Chacko to the Radio Mirchi family.

Radio Mirchi promotes Alok Purohit, Gautam Shahane

Nandan Srinath

Gautam Shahane

Prashant Chacko

As business evangelist, Purohit will work in close association with radio station cluster heads and regional directors in coaching and guiding operation heads in smaller and emerging markets. His main role will be to improve business metrics and processes and ensure uniformity of the Mirchi culture across all stations. Prior to this, Purohit was regional director, Central India, Radio Mirchi. Purohit has been with the organisation since September 2001, when he joined as station head at Indore.

Purohit says, “I am excited about taking on the new role of mentor. It’s going to be a real challenge because, for the past six years, I have been taking care of operations. So, it is definitely going to be a refreshing change.”

Gautam Shahane joined Radio Mirchi in February 2002 as station head at Pune. Before being promoted as head of content alliances, Shahane worked in business development for Radio Mirchi. He played a crucial role in tripling revenues for Mirchi activation. In his new role, Shahane will lead the team in conceptualising and providing innovative radio content and providing client specific content for mobile and Internet platforms.

Prashant Chacko has replaced Sriram Kilambi as cluster head of the Eastern region. Chacko is in charge of the Kolkata station and will also supervise the Patna station. Chacko has earlier worked with BPL Mobile and Airtel, covering the VAS domain in the lines of music, m-commerce and messaging.

“With these new appointments, Mirchi is fully set to capitalise on the tremendous growth that one anticipates in the radio industry over the next several years,” says Srinath.

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